The Course
The Intentional Scale Course
The Four Decisions of Scaling Up — People, Strategy, Cash, Execution — in five focused video modules from Deepinder Bedi. The self-paced starting point for founders scaling past ₹100 crore.
What you get
The method, in the order it actually has to be worked
Most companies do not fail to grow. They grow, and the growth makes them harder to run — decisions pile up on the founder, the plan stops matching what people are actually doing, and cash gets tighter as revenue gets bigger. The course starts with why you are scaling at all, because that answer changes every decision after it.
From there it walks the four decisions in turn. People: who owns what, and whether the team you have is the team the next stage needs. Strategy: the choice that makes you the obvious answer for someone specific. Cash: why growth consumes it and how to keep enough. Execution: the rhythm that keeps a plan alive after everyone goes back to the day job.
It is the same framework Deep uses with leadership teams, taught for one person to work through alone. You finish knowing which of the four is your constraint right now, and what to do about it first.
Curriculum
Five modules
Module 0 — Why Scale
3 minWhy growth without an operating system breaks companies — and the difference between accidental growth and intentional scale. You set up the Who What When action sheet you'll carry through the whole course, then the opening video lays out the map: the Four Decisions of People, Strategy, Cash and Execution.
Inside: Introduction · Who What When worksheet (PDF) · 3-min video
Module 1 — People
6 minThe first decision: whether the leadership team you have can run the company you're building. The Functional Accountability Chart (FACe) maps every function to exactly one accountable name — the worksheet shows where a function has no owner and where one person owns too much — and the video works through what to do about both.
Inside: Functional Accountability Chart (FACe) worksheet (PDF) · 6-min video
Module 2 — Strategy
6 minA strategy is only real when your leaders can all repeat it — the same way. The SWT worksheet sharpens the raw material: inherent strengths, honest weaknesses, and the trends moving beyond your industry. The video then builds toward a strategy that survives being explained by people who weren't in the room.
Inside: Strengths, Weaknesses and Trends Tool (SWT) worksheet (PDF) · 6-min video
Module 3 — Cash
5 minWhy profitable companies run short of money mid-growth. The Power of One worksheet shows what a 1% or one-day improvement in each of seven levers — price, volume, costs, receivable, inventory and payable days — does to your cash. The video walks the cash conversion cycle and where to attack it first.
Inside: Power of One worksheet (PDF) · 5-min video
Module 4 — Execution
6 minThe rhythm that carries every earlier decision into working weeks: priorities that fit on one page, one owner per priority, and the meeting cadence — daily to quarterly — that makes drift visible while it is still cheap to fix.
Inside: 6-min video
Next Steps
Where to take it when the last video ends: the 4-hour Scaling Up workshop, the Cohort, or one-on-one coaching with Deep — three ways to turn a course watched into a company changed.
Inside: Next Steps
Get the course
Start working the four decisions today
Watch the complete first module free, or take the whole course — five modules, the four worksheets Deep uses with coaching clients, everything unlocked from the first minute.
Free — Module 0 in full
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Before you buy
Questions people ask
Who is this for?
Founders and leaders of founder-led companies who want to start on the four decisions themselves — before, or instead of, bringing anyone in. It assumes you run something real and are short of time, so it explains the method and leaves you to apply it.
How does access work?
The email address you buy with is your login. There is no password to set: after payment an access link arrives at that address, and following it opens the course. Access lasts 12 months from purchase. One purchase is one learner — if a second person on your team wants it, they buy their own.
What if it is not for me?
Ask within 7 days and the money comes back, no questions and no conversation required. Write to workshop@scalingup.in.
Is this the same as coaching?
No. Coaching is Deep in the room with your leadership team, working on your numbers and your decisions on a quarterly rhythm. The course is the self-paced starting point: the same method, explained once, for you to run yourself. If you want the room instead, the coaching page sets out how an engagement works.
Not sure the course is the right first step? The Scaling Up 4 Decisions Assessment is free and takes about four minutes — it will tell you which of the four is weakest before you spend anything.
Read what Intentional Scale means