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Scaling Up India | Middle East - Business Coach

Workshop

Release the Cash Stuck in Your Business

Growing fast, always short of cash? Every business has exactly seven levers that decide how much cash it generates. Price all seven on your own rough numbers in 60 minutes — and leave with two circled for this quarter.

Built for founder-led companies between ₹10 crore and ₹300 crore revenue — attend with your leadership team. Timed for the last working week before quarter close.

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Wednesday, 28 October 2026

4:30 pm – 5:30 pm IST

The session

What this room is for

Every business has exactly seven levers that decide how much cash it generates — price, volume, cost of goods, overheads, debtor days, stock days, creditor days. In this session you'll price all seven on your own rough numbers, see where your cash is stuck, and leave with two levers circled for this quarter. For founders, promoters, MDs and CEOs of ₹50–800 Cr companies, and their CFOs. Bring a pen and two numbers from memory — annual revenue and EBITDA. Nothing to prepare, nothing to share. You'll leave with your 7 Levers on One Page.

A quick check

Is this your company right now?

  • Revenue keeps climbing. Profit doesn’t move with it.

  • Every decision still routes through you — and the team waits.

  • You have a leadership team — and the company still doesn’t move as one.

  • Everyone is busy, yet nobody names this quarter’s top priority the same way.

  • Growth is being funded out of working capital, and you feel it every month.

If any of these sound familiar, the problem isn’t effort — it’s the operating system. That’s what these 4 hours fix.

Agenda

How the day runs

  1. 01The seven leversPrice, volume, cost of goods, overheads, debtor days, stock days, creditor days — why these seven decide how much cash your business generates.
  2. 02Price them on your own numbersRough numbers are enough — annual revenue and EBITDA from memory. You work on your own business, live.
  3. 03See where your cash is stuckWhich levers hold the most cash for your company — and which are already working for you.
  4. 04Circle two for the quarterLeave with your 7 Levers on One Page and two levers committed for the next 90 days.

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Reserve your seat

No charge for this session — register and the confirmation with a calendar invite comes straight to your inbox.

Your details stay with Deep's team — no lists, no drip campaigns.

Results

What leadership teams say

We've run Channelplay for years and I thought we knew our numbers. The Cash Flow Story exercise that Deep helped us run in the Scaling Up workshop showed us a blind spot we'd been looking straight past. Nothing about the business changed that afternoon, but how we saw it did. Within three weeks we had released almost ₹8 crore of cash that was stuck in the business — without a new client, a loan, or a price increase.
Sundeep HolaniFounder, Channelplay
For years every project in our studio ran through me. The accountability chart exercise showed me in about twenty minutes where that was happening and why. We also came out with many new ideas for my business using the SWT exercise. It was simple, yet amazingly powerful.
Ankita GuptaFounder & Principal Architect, I Design Spaces & Manasvini (e-commerce platform)
Deepinder Bedi was fantastic! The workshop he led was meaningful, engaging, and left our entire leadership team inspired and aligned.
Sandeep HoodaCo-Founder, Vega Schools
The way he facilitated the workshop and enabled our leadership team to identify and bring out key issues led to very constructive conversations. I'd highly recommend Deep to anyone looking to build a stronger and more aligned leadership team.
Anirudh KhaitanBusiness Leader, Khaitan Public School & Khaitan World School
Deep's session with our leadership team was truly engaging and insightful. He helped us reflect on our purpose and values as an organization, while also guiding us to communicate better and lead more effectively.
Dikshu KukrejaManaging Principal, CP Kukreja Architects

Straight answers

Questions founders ask

Who is this workshop for?
Founders, promoters and leadership-team members of growing companies — typically ₹10 crore to ₹300 crore revenue. You'll get the most out of it if you attend with at least one other leader from your company, which is why the team seat exists.
What do I leave with?
Three tangible things: your company's Scale Score across People, Strategy, Execution and Cash; the worksheets you complete during the session (your own FACe and SWT drafts); and one committed 90-day priority. The session runs 2:00 – 6:00 pm IST.
Is this a sales pitch for coaching?
No — it's a complete working session in its own right, and most attendees never buy anything further. At the end, Deep briefly shares the ways to go deeper for teams that want to (a few minutes, clearly signposted). The 4 hours are teaching and doing, not selling.
Do I need to know the Scaling Up framework beforehand?
No. The workshop assumes nothing — it introduces the four decisions (People, Strategy, Execution, Cash) and has you apply them to your own company as we go. If you've read the book, you'll go deeper; if you haven't, you won't be lost.
What's the format? Is it a lecture?
It's a live, interactive working session on Zoom — 4 hours with short breaks. You work on your own company throughout: scoring it, drafting priorities, and discussing with peers in breakouts. Cameras on, laptops open.
How does the team seat work?
One team registration covers up to six people from your company. Right after payment, the confirmation screen (and your billing page, linked in the confirmation email) has an 'Add your team' form — enter your colleagues' names and emails and each instantly receives joining details and a calendar invite.
Will I get a GST invoice?
Yes. Prices shown add 18% GST at checkout, and your confirmation email contains a link to submit your company's GSTIN and billing details — the invoice is emailed to you.
Can we pay by bank transfer, or get a proforma invoice first?
Yes. Email workshop@scalingup.in and the team will send a proforma invoice with bank details, and confirm your seat once the transfer is received.
I've already taken the free assessment on your site — what's different?
The free assessment tells you your score — and shows your company what to work on. The workshop is where you actually work on it: with your leadership team, alongside other companies wrestling with the same gaps, ending with a 90-day priority committed in front of peers. A PDF can't do any of that. (Taking the free assessment beforehand is actually great preparation.)
How should we prepare?
Nothing is required — bring your numbers in your head and your leadership team on the call. Ideally, each attendee takes the free 10-minute Scaling Readiness Assessment beforehand; it shows you exactly what to work on before you arrive, so the session lands harder.
Is there a recording?
No — this is a live working session, and the value is in doing the work with your team in the room. If you register and genuinely can't attend, write to workshop@scalingup.in and we'll move you to a future date.
What if I register and can't attend?
Write to workshop@scalingup.in — Deep's team will help you move to a future session.

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Not ready for a workshop? Score your company on the 4 Decisions — free, 10 minutes.

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